Privacy Policy

Last updated: 15th January 2025

1. Introduction

Mikepryor UK Limited ("we", "our", "us") is committed to protecting your privacy. This Privacy Policy explains how we collect, use, disclose, and safeguard your information when you visit our website or make a purchase from us.

2. Information We Collect

Personal Information

We collect information that you provide directly to us, including:

  • Name and contact details (email, phone, address)
  • Payment information (processed securely through Stripe)
  • Order history and preferences
  • Communication preferences

Automatically Collected Information

When you visit our website, we automatically collect:

  • IP address and browser type
  • Pages visited and time spent
  • Referring website addresses
  • Cookie data (see our Cookie Policy)

3. How We Use Your Information

We use the information we collect to:

  • Process and fulfil your orders
  • Communicate with you about your orders and enquiries
  • Provide personalised embroidery and bespoke services
  • Send marketing communications (with your consent)
  • Improve our website and services
  • Comply with legal obligations

4. Legal Basis for Processing (UK GDPR)

We process your personal data under the following legal bases:

  • Contract Performance: To fulfil orders and provide services
  • Legitimate Interests: To improve our services and prevent fraud
  • Consent: For marketing communications
  • Legal Obligation: To comply with tax and accounting requirements

5. Data Sharing and Disclosure

We may share your information with:

  • Service Providers: Payment processors (Stripe), delivery services, email providers
  • Legal Requirements: When required by law or to protect our rights
  • Business Transfers: In connection with a merger or acquisition

We do not sell your personal information to third parties.

6. Data Retention

We retain your personal data for as long as necessary to:

  • Fulfil the purposes outlined in this policy
  • Comply with legal obligations (typically 7 years for financial records)
  • Resolve disputes and enforce agreements

7. Your Rights Under UK GDPR

You have the right to:

  • Access: Request a copy of your personal data
  • Rectification: Correct inaccurate information
  • Erasure: Request deletion of your data
  • Restriction: Limit how we use your data
  • Portability: Receive your data in a structured format
  • Object: Object to processing based on legitimate interests
  • Withdraw Consent: For marketing communications

To exercise these rights, contact us at [email protected]

8. Security

We implement appropriate technical and organisational measures to protect your personal data, including SSL encryption, secure payment processing, and restricted access to personal information.

9. International Transfers

Your data is primarily stored within the United Kingdom. If we transfer data outside the UK, we ensure appropriate safeguards are in place.

10. Children's Privacy

Our services are not directed to individuals under 16. We do not knowingly collect personal information from children.

11. Changes to This Policy

We may update this Privacy Policy periodically. We will notify you of significant changes by email or website notice.

12. Contact Us

For privacy-related questions or to exercise your rights:

Mikepryor UK Limited
47 Sloane Street, London SW1X 9LP
Email: [email protected]
Tel: +44 20 7589 4267

13. Supervisory Authority

You have the right to lodge a complaint with the Information Commissioner's Office (ICO):
Website: ico.org.uk
Helpline: 0303 123 1113